Business today is tough!

The pressure to make sales is intense.

Some of the challenges are:

  • Increasing competition - becoming global;
  • Ever demanding customers;
  • Customers knowledgeable about products and alternatives;
  • Pressure to reduce price;
  • Low product/service differentiation - harder to add value;
  • Increasing commoditisation;
  • Complex reporting lines & matrixes;
  • Relationships critical.

And the need to do more, with less - FASTER!

Free No Obligation
Needs Analysis

Simply fill out the form and we will contact you within 24 hours to organise a free, no obligation discussion or meeting with Tom.

Hi, my name is Tom Richardson, founder and CEO of Richardson Management.
We assist you to tackle these challenges by providing the following professional services...

  • Strategic Key Account Management - coaching and training to develop strategies and plans to more effectively manage business with critically important, large (key) account customers;
  • Sales Training - train sales teams/account managers in skills of selling & influencing;
  • Sales Management Coaching - coach sales managers to more effectively lead, motivate and inspire their sales teams;
  • Marketing Services - develop marketing strategies to promote point of difference (USP), resist price discounting and increase sales.

What Clients Say...

Metso logo

Thanks for the preparation and presentation during last week, the account managers for the first time have been highly complimentary and are willing to follow the outline that you offered relating to strategic account management. Recognizing that our account management team is predominantly experienced and mature sales executives, this is a significant achievement; one which I believe will add value to our business in the future. Once again thank you for a successful training session and look forward to developing opportunities into the future.

Des Lund
National Sales Manager, Metso Minerals Pty Ltd

Myer logo

Tom's sales training workshops have really made a difference to our sales team. His professionalism, depth of knowledge and relaxed friendly style were just what we needed. Our national sales have increased and I believe that the sales training Tom conducted for us has been a major reason for this increase.

David Fox
National Operations Manager, Coles Myer Ltd

L'Oreal logo

Tom designed and presented a 3 day workshop at our National Sales Conference for our national, state and sales managers. It was the first time that we at L'Oreal have used the services of an external coach. We were delighted with the result and all were full of praise for Tom. We had no hesitation in asking Tom back for this year's conference again.

Christian Mejean
CEO, L'Oreal Australia Pty Ltd

Henkel logo

Tom, thank you for facilitating the Key Account Management workshop. The team appreciated your relaxed style, experience and professionalism.

Leonie Walsh
National Sales Manager, Henkel Pty Ltd

Success Stories...

L'oreal logo

Tom designed and facilitated a 3 day workshop for 18 L'Oreal national sales managers and state sales managers from around Australia.

It was the first time that L'Oreal had used an external resource to coach/train its Australian Sales Management Team.

Motorola logo

This was a major culture change/marketing/solution selling program for Motorola Premiere Dealers (2 way radio) in Australia and NZ.

Dealers were using price discounting as the primary means of making sales and undercutting each other and lowest quality cheap imported Asian brand. Wasting millions of $ of global brand advertising to promote quality reliability etc..

Involved research & buy in and design of program. Tom presented seven 2 day workshops on Local Marketing Plans for dealer principals in all states and NZ. Tom also presented 2 day workshops on "Solution Selling Skills" for principals and sales managers.

SWIFT (Hong Kong) logo

SWIFT or Society of World Wide International Funds Transfer are a Belgium multi national with Asian regional HQ in Hong Kong. They "sell" consulting services to large companies globally regarding large multi million $ funds transfer.

Tom designed and facilitated a 2 day workshop on solution selling skills in their Asian Head Office in Hong Kong for the team of 12 culturally diverse, senior account managers and the Managing Director.

Deloitte logo

Deloitte Consulting has a team of senior consultants in Australia and NZ who provide advice and consulting services to large companies in areas such as process engineering, business systems like SAP etc.

Tom custom designed and facilitated a 2 day workshop on "Solution Selling Skills" for 18 people in Sydney.

Aconex logo

Melbourne based international IT company operating in 35 countries and with clients whose projects total $US220 billion.

Tom presented a workshop at global annual conference in Penang Nov 2007 to management, account managers, trainers, and CRM's.

Followed up with a 4 day workshop in Melbourne for 12 account managers on Key Account Management/Solution Selling.

Siegwerk logo

Leading German Industrial Company - 4 day workshop on Strategic Key Account Management for 50 managers in Asia pacific region held in Kuala Lumpur Malaysia. These were culturally diverse groups of 6-7 different nationalities with interpreters for the Chinese and Thai attendees.

Followed up with 4 day workshop on Sales Management in July 2008 KL Malaysia.

Ecosmart logo

In 2011, Tom designed and presented a series of 3 day workshops in Melbourne, Sydney and Brisbane on Local Marketing Strategies for the Ecosmart dealer network in Australia.

The objective was to change the culture of the dealer network to be more strategic (less ad hoc) and put some structure into local marketing so that they were able to develop sustainable, long term, measurable local marketing programs that increased sales and bottom line.

Myer logo

Tom designed and presented a series of 2 day workshops in Melbourne, Sydney, Perth, Brisbane & Adelaide for Myer store & sales managers on "Leading and Managing your Sales Team". Was so well received that the program became a part of the Myer L&D suite of programs.

Free Articles...

Tom publishes a regular FREE article.

Each article provides ideas, insights and inspiration to increase your sales, profits and loyal customer base.

Download the current article, which is full of valuable tips and challenges your thinking about what it takes to be successful in business today.

View the full list of Tom's articles.

Richardson Management is based in Melbourne, Australia and is a leading sales performance improvement company imparting the strategies, skills, and expert knowledge to assist clients to win business and gain a competitive advantage. Richardson Management specialises in Strategic Key Account Management, Sales Training, Sales Management Coaching and Marketing Services.

Some of Richardson Management's clients include: