Marketing Plans - Richardson Management Pty Ltd

Marketing Plans and Strategies

In today's fast paced, ever changing world it is imperative that you have effective marketing strategies and a structured, practical marketing plan.

Some of the common challenges facing organisations today include:

Low/no differentiation - products becoming commodities.

Positioning and development of USP

Marketing SWOT analysis

Competitor analysis

Market segmentation and target marketing strategies

Need to facilitate a strategic marketing plan

Need to increase customer retention

Increase customer loyalty

Improve customer relationships (internal and external)

Develop marketing promotions

Direct marketing strategies - direct mail, telemarketing

Disappointing sales volume

Low sales margin/profitability

Missed sales targets

Eroding market share

Losing ground to competition

Little or no effective new business development strategies

We work in close collaboration with various levels within an organisation, from the CEO, division directors and regional sales managers to the front-line sales consultants. We first help companies identify critical issues and problems and pinpoint their root cause(s). We then help them develop effective strategies and steer them in the right direction.

Our marketing strategy development services can be provided as a stand-alone activity or in conjunction with our training and/or coaching services.