Marketing Strategies

In today's fast paced, ever changing world it is imperative that you have effective marketing strategies and a structured, practical marketing plan.

Some of the common challenges facing organisations today include:

• Low/no differentiation - products becoming commodities.
• Positioning and development of USP
• Marketing SWOT analysis
• Competitor analysis
• Market segmentation and target marketing strategies
• Need to facilitate a strategic marketing plan
• Need to increase customer retention
• Increase customer loyalty
• Improve customer relationships (internal and external)
• Develop marketing promotions
• Direct marketing strategies - direct mail, telemarketing
• Disappointing sales volume
• Low sales margin/profitability
• Missed sales targets
• Eroding market share
• Losing ground to competition
• Little or no effective new business development strategies

We work in close collaboration with various levels within an organisation, from the CEO, division directors and regional sales managers to the front-line sales consultants. We first help companies identify critical issues and problems and pinpoint their root cause(s). We then help them develop effective strategies and steer them in the right direction.

Our marketing strategy development services can be provided as a stand-alone activity or in conjunction with our training and/or coaching services.

Contact us to arrange a free, no obligation meeting or discussion. We are confident to back our services with a results based performance guarantee.

Office: +61 3 86781889   |   Mobile: 0412 369 223
Email:
Level 7, 505 St Kilda Road, Melbourne, VIC 3004, Australia