MARKETING STRATEGY


MARKETING STRATEGY

In these fast paced, challenging economic conditions, not enough time is spent developing effective marketing strategies and then regularly reviewing to make sure that the strategy is still relevant and on track.

Tom conducts marketing strategy workshops to help businesses brainstorm new ideas, understand new business processes and establish a defined pathway to achieve success.

We can help you develop marketing strategies for your business that build on the successes of your current marketing and incorporates new strategies to grow your business to the next level.

The Marketing Strategy workshop will include the following areas, which will be tailored to your specific business needs:

  • Define business objectives;
  • Develop a practical and action oriented marketing plan;
  • Conduct “enhanced - customer focussed” SWOT Analysis;
  • Step by step development of your unique point of difference (USP)
  • Target profitable and ideal customer segments;
  • Gain deep understanding of these customers and their needs;
  • Getting the most out of your website and boosting its digital presence;
  • Developing a customer centric culture;
  • Developing sales funnel processes for nurturing leads;
  • Growing your database and profiling your customers;
  • Plan sales promotions including to your database;
  • How to effectively use social media;
  • Evaluating results and measuring success.

How we connect

Our programs can be run as either group coaching or individual coaching and can be conducted either face to face  at your office, or away from your office at another suitable venue.  

We are also set up to provide interactive remote, virtual coaching  via Microsoft Teams or Zoom.

If you need some help then please contact us today and we’re happy to schedule an obligation free consultation to see if our services are a good fit.