Key Account Management (KAM) is a company-wide initiative which focuses on building strong and mutually beneficial relationships with your strategically important customers.
These customers are arguably your greatest asset and it therefore critical that you effectively identify, plan, manage and maximize business with these customers in a strategic, structured and systematic way
Many organisations fail to deal with their key accounts in an effective manner. They still sell to these customers at a transactional level instead of managing the business at a strategic level.
While the theory of key account management is simple and straightforward enough - good common sense in most cases –its practical application is not so easy and takes longer than you think! It is within your organisation that you will face the the biggest challenges.
The successful implementation of key account management, which can take from 1-3 years, will require an internal KAM champion or driver and a step by step transition plan.
Learn from Tom’s unique insights and experience in implementing key account management in many leading organisations that has resulted in lasting change, increased profitability and improved performance.
Some of the learning outcomes from Tom's coaching include:-
Click on the link to see a brochure of a seminar Tom presented on Key Account Management in Kuala Lumpar Malaysia in 2017.Brochure - Key Account Management.pdf
How we connect
Our programs can be run as either group coaching or individual coaching and can be conducted either at your office, or away from your office at another suitable venue e.g.. local cafe.
We are also currently set-up to offer our coaching workshops over Zoom and currently service clients in Melbourne, Sydney, Brisbane and regional centres throughout Australia.
There are usually 6-8 coaching sessions and they last for about 2 hours and are held weekly but can be held more frequently if time permits.
Also included is unlimited, ad hoc email and phone coaching for the duration of the coaching assignment.
If you need some help then please contact us today and we’re happy to schedule an obligation free consultation to see if our services are a good fit.