What Do Customers Want?

Since 1993 we have researched major companies in a wide variety of professions and countries to obtain their thoughts about the relationships with their suppliers. Many of their concerns are similar. A few of the more commonly expressed concerns are these:

Image - What do customers want?

What many of these issues have in common is a requirement for Account Managers to spend serious effort on getting to know the customer's business and industry in great depth. This will require greater contact with the customer at higher levels, certainly higher than the traditional salesperson-buyer level.

It is also clear that account customers want a strategic business partner, not a supplier or friend. The good news is that customers are saying that they clearly do want a long term mutually beneficial relationship.

Contact Tom for more information or to arrange a FREE no obligation discussion or meeting.