Key Account Management is a company-wide initiative which focuses on building strong and mutually beneficial relationships with your strategically important customers.
These customers are arguably your greatest asset and it therefore critical that you effectively identify, plan, manage and maximise business with these customers in a strategic, structured and systematic way
Many organisations fail to deal with their key accounts in an effective manner. They still sell to these customers at a transactional level instead of managing the business at a strategic level.
While the theory of key account management is simple and straightforward enough - its practical application is not so easy. It is within your organisation that you will face the the biggest challenges.
Learn from Tom’s unique insights and experience in implementing key account management in many leading organisations that has resulted in lasting change, increased profitability and improved performance.
Some of the important elements for successfully implementing Key Account Management in your business are:-
Click on the link to see a brochure of a seminar Tom presented on Key Account Management in Kuala Lumpar Malaysia in 2017.Brochure - Key Account Management.pdf
How we connect
The coaching can be conducted in groups or 1:1. The individual coaching is usually conducted over 6 x 2 hour weekly sessions. We can meet in person at your office, a local cafe, or we are happy to connect via Zoom or Teams.
Get started today!
Contact Tom today to find out how your business can benefit with coaching in Strategic Key Account Management. He will ask questions about your business, competitors, products & services, objectives and issues to see if our coaching services are a good fit.
Contact Tom to discuss directly on 0412 369223.